You don’t have to be a brain surgeon to work out the optimum time to sell your products and services to UK tech companies, but in case you are not sure, let me spell it out for you.
As you know, not all UK tech companies are made equal. Some have the cash to burn and others are simply trying to survive.
If a company is in survival mode, it’s not worth hustling them to buy your awesome product or service, even if the product or service can help the company. The company is trying to preserve cash and lengthen the runway as much as possible instead of finding ways to shorten the runway. So let’s give them a break and focus on where you can gain a positive result.
The best time to target a tech company is just after the company has secured investment. Once funds are in the company’s bank account(s), the company is expected to increase their monthly burn rate significantly to achieve growth targets agreed with the investors during the fundraising stage. They simply cannot leave the cash untouched in the bank.
This is the perfect time to reach out. But how do you discover companies who have recently raised investment before everyone else finds out about them? I thought you would never ask!
You can start by subscribing to Deal Lite Lead Gen plan at £25/month.
Every day, we capture and highlight UK tech companies who have raised investment. Here is a snapshot from yesterday, highlighting So Syncd, which was founded by two sisters and backed by Manchester (where I live) based KM Capital and others.
Typically, bulk of the funds raised goes for salaries for product development and commercialisation. If you are a company that specialises in provision of talent (recruitment agency), you are in for a kill. Of course, there are thousands of you out there, so knowing when to strike is vital for your own success.
In order to comply with GDPR regulations, we do not carry personal information (email and mobile number) of Directors. But we do provide social profiles of the company and Director details through Companies House, which you can use to identify the individuals via Linkedin.
We also provide the ability to communicate via Twitter without leaving Deal Lite. And in the future, we will explore providing additional means of messaging.
Deal Lite Lead Gen plan is ideal for:
- Hiring Talent – Recruitment agencies as well as RecruTech Companies.
- Product Designers, Developers and QA/QC Services – Software Agencies.
- Commercialisation – Marketing agencies.